Improve social communication, adapt it to new audiences, and promote the brand offline. On top of that, develop a new global website that will introduce Becherovka to the world.
Story TLRS' solution
We started to create quality content to reach younger audiences on social networks. We represented Becherovka at music festivals in #BecherZone and ran the Bechermarket – a website where fans could get limited editions of Becherovka inspired products from Czech craftsmen.
We designed a new global website and matched its appearance to the current tonality. The site presents everything important connected to Becherovka during its existence and honest production. It also includes an administration system for content management in several language mutations.