The goal of the autumn video campaign was to introduce a new product line of fruit teas. The client wanted a visually bold concept expressing the emotions and moods associated with tea drinking.
The target group were active women over the age of 25, for whom drinking tea is an opportunity to stop for a moment and relax. This lead us to the main idea: stopping in busy times. It is also the value Lipton wants to communicate over the long term. We took advantage of the claim "Dive into the world of fruit flavours" and supplemented it with a visual of tea slowly diffusing in hot water.
We have released soothing, meditative sponsorship spots, which gave the viewer an opportunity to stop for a moment and let the thoughts flow. They were accompanied by messages like Discover, Taste or Relax, which express the moods associated with tea drinking.
Number of users targeted on YouTube
Number of users targeted on Facebook and Instagram
Average video view rate